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Fostering Creativity in Co-Creation: The Power of Reputation Rewards By Stéphane Salgado Nov 1, 2024 As businesses increasingly turn to consumer creativity for product innovation, understanding the motivations behind consumer participation becomes essential. The study by Salgado and De Barnier highlights the role of reputation rewards in creativity contests, revealing how non-monetary incentives can drive

Patent Marking: A Strategy to Boost Product Innovation and Adoption By Stéphane Salgado Nov 1, 2024 In a market flooded with new products, standing out can be a challenge, especially for innovative products that require clear communication of their unique value. This is where patent marking—the practice of displaying patent information on products—comes in as

Interchangeability in Collaborative Consumption: Redefining Trust on C2C Platforms By Stéphane Salgado Nov 1, 2024 In collaborative consumption, trust failures on platforms like Airbnb can have significant repercussions for both users and the platform itself. For instance, cases of misrepresented properties, where guests arrive to find accommodations that differ drastically from their online descriptions or,