Hello, my name is

Stéphane Salgado

Professor of Quantitative Marketing

About me

I am Associate 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿 𝗼𝗳 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 at Toulouse School of Management, Université Toulouse Capitole, France

Marketing Research

As a researcher, I seek to offer insights pertaining to innovation contests, branding, co-creation and sharing economy, as well as relevant implications for practice.

I stands out as a researcher with a strong focus on consumer creativity, user innovation, and crowdsourcing, areas that are crucial in the landscape of contemporary marketing and new product development. My academic rigor is particularly evident in my publications in well ranked journals; for instance, my work on the dynamics of innovation contest experience has been published in the Journal of Business Research (JBR), and my research on motivating consumers involved in creative contests appears in Recherche et Actualité en Marketing (RAM).

Business Education

As an experienced Associate Professor specializing in Quantitative Marketing, I employ rigorous scientific methodologies to generate actionable insights in diverse domains such as new product development, crowdsourcing, and the sharing economy.

In addition to my research, I am a well-demanded professor with expertise in quantitative marketing and new product development. My teaching portfolio includes courses such as “Platform Crowdsourcing and NPD MSc TSM” and “Innovative market research M2 Data & Innovation TSM,” which are indicative of my ability to bridge theoretical knowledge with practical applications. Overall, its strengths lie in his interdisciplinary research, high-quality publications, and my skills as an educator in Quantitative Marketing and New Product Development.

Ressources for Marketing Researchers

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Scale repository

Check out my compilation of academic literature and books covering a range of subjects, including theoretical frameworks, research methodology, and data analysis techniques

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recommended reading

Are you currently conducting surveys and experiments related to marketing or innovation? My collection of measurement scales could be a valuable resource for designing your questionnaires.

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data sources

If you require secondary data pertaining to brands, companies, or nations, my compilation of data sources tailored for marketing researchers serves as an excellent initial resource



My Experience


Toulouse School of Management

Associate Professor

I hold the position of directing the Bachelor's program in Marketing, where I specialize in instructing courses on Branding, Data Analysis, and New Product Development.


Arts et Métiers ParisTech

assistant professor

As a management professor, I also serve as the program coordinator for the Innovation Management program at an engineering school.



Business Developper

While working for a leading French firm, I held the role of overseeing the sales of their products in the office and school supplies sector, targeting both traditional stationery stores and large-scale distribution networks within the Spanish markets.