Stéphane Salgado
Professor in Quantitative Marketing
About Me
I am Associate 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿 𝗼𝗳 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 at Toulouse School of Management, Université Toulouse Capitole, France
I am currently working as an Associate Professor of Quantitative Marketing at Toulouse School of Management, Université Toulouse Capitole, France. In my academic role, I am deeply involved in both research and teaching within the realm of quantitative marketing. This field is dedicated to leveraging data-driven methods to gain insights into consumer behavior and marketing strategies with rigorous analytical methods.
As an Associate Professor, my responsibilities encompass a wide range of activities. I am actively engaged in conducting research, which involves exploring various aspects of quantitative marketing . This includes carrying out studies, publishing scholarly articles in Journal of Business Research or Technological Forcasting and Social Change, and presenting my research findings at esteemed academic conferences such as the European Marketing Association Conference.
Furthermore, my role involves mentoring and supervising graduate students in their research endeavors, guiding them in their academic pursuits. I also have the privilege of teaching courses that are directly related to marketing and quantitative analysis. Sharing knowledge and insights with students is an immensely rewarding aspect of my position.
My affiliation with Toulouse School of Management, a renowned institution in France, provides me with a unique platform to collaborate with fellow researchers, contribute to the academic community, and shape the future of marketing education and research.
Publications
Copyright notice: You are permitted to download each of the listed articles for one-time personal use only. For any further distribution, publication, or commercial use, please obtain the publisher’s permission.
Articles in Peer-Reviewed Journals
The dynamics of innovation contest experience: An integrated framework from the customer’s perspective
Salgado, S. et al. (2020) ‘The dynamics of innovation contest experience: An integrated framework from the customer’s perspective’, Journal of Business Research, 117, pp. 29–43. Available at: https://doi.org/10.1016/j.jbusres.2020.05.041.
“ Patent marking ” as a signaling strategy : Impacts on perceived product innovativeness and innovation adoption
Azzam, J.E., Henard, D.H. and Salgado, S. (2022) ‘“ Patent marking ” as a signaling strategy : Impacts on perceived product innovativeness and innovation adoption’, Decisions Marketing, 1(109), pp. 141–159.
Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?
Salgado, S. and De Barnier, V. (2016) ‘Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?’, Recherche et Applications en Marketing, 31(3), pp. 88–110. Available at: https://doi.org/10.1177/2051570716662411.
In platform we trust: How interchangeability affects trust decisions in collaborative consumption.
Chameroy, F., Salgado, S., de Barnier, V., & Chaney, D. (2024). In platform we trust: How interchangeability affects trust decisions in collaborative consumption. Technological Forecasting and Social Change, 198.
Vers un effet de traitement paradoxal: Les fablabs comme facilitateurs «accidentels» de l'entrepreneuriat des utilisateurs?
Salgado, S., & Vellera, C. (2024). Vers un effet de traitement paradoxal: Les fablabs comme facilitateurs «accidentels» de l'entrepreneuriat des utilisateurs? Innovations, 74(2), 183-210.