Hello, my name is

Stรฉphane Salgado

Professor of Quantitative Marketing

About me

I am Associate ๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ผ๐—ฟ ๐—ผ๐—ณ ๐—ค๐˜‚๐—ฎ๐—ป๐˜๐—ถ๐˜๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด at Toulouse School of Management, Universitรฉ Toulouse Capitole, France

Marketing Research

As a researcher, I seek to offer insights pertaining to innovation contests, branding, co-creation and sharing economy, as well as relevant implications for practice.

I stands out as a researcher with a strong focus on consumer creativity, user innovation, and crowdsourcing, areas that are crucial in the landscape of contemporary marketing and new product development. My academic rigor is particularly evident in my publications in well ranked journals; for instance, my work on the dynamics of innovation contest experience has been published in the Journal of Business Research (JBR), and my research on motivating consumers involved in creative contests appears in Recherche et Actualitรฉ en Marketing (RAM).

Business Education

As an experienced Associate Professor specializing in Quantitative Marketing, I employ rigorous scientific methodologies to generate actionable insights in diverse domains such as new product development, crowdsourcing, and the sharing economy.

In addition to my research, I am a well-demanded professor with expertise in quantitative marketing and new product development. My teaching portfolio includes courses such as โ€œPlatform Crowdsourcing and NPD MSc TSMโ€ and โ€œInnovative market research M2 Data & Innovation TSM,โ€ which are indicative of my ability to bridge theoretical knowledge with practical applications. Overall, its strengths lie in his interdisciplinary research, high-quality publications, and my skills as an educator in Quantitative Marketing and New Product Development.

Ressources for Marketing Researchers

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Scale repository

Check out my compilation of academic literature and books covering a range of subjects, including theoretical frameworks, research methodology, and data analysis techniques

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recommended reading

Are you currently conducting surveys and experiments related to marketing or innovation? My collection of measurement scales could be a valuable resource for designing your questionnaires.

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data sources

If you require secondary data pertaining to brands, companies, or nations, my compilation of data sources tailored for marketing researchers serves as an excellent initial resource

Skills

IBM SPSS
85%
SmartPLS
95%
Iramuteq
80%
Stata
75%

My Experience

2016-2024

Toulouse School of Management

Associate Professor

I hold the position of directing the Bachelor's program in Marketing, where I specialize in instructing courses on Branding, Data Analysis, and New Product Development.

2003-2016

Arts et Mรฉtiers ParisTech

assistant professor

As a management professor, I also serve as the program coordinator for the Innovation Management program at an engineering school.

1992-2000

Clairefontaine

Business Developper

While working for a leading French firm, I held the role of overseeing the sales of their products in the office and school supplies sector, targeting both traditional stationery stores and large-scale distribution networks within the Spanish markets.