{"id":2537,"date":"2024-11-01T19:05:29","date_gmt":"2024-11-01T18:05:29","guid":{"rendered":"https:\/\/stephanesalgado.com\/?p=2537"},"modified":"2025-07-24T15:12:50","modified_gmt":"2025-07-24T13:12:50","slug":"patent","status":"publish","type":"post","link":"https:\/\/stephanesalgado.com\/index.php\/2024\/11\/01\/patent\/","title":{"rendered":"Patent"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2537\" class=\"elementor elementor-2537\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55c15714 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55c15714\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-664c81bd\" data-id=\"664c81bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-590d9b elementor-widget elementor-widget-image\" data-id=\"590d9b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/M-cuoio_EN-240x300.jpg\" class=\"attachment-medium size-medium wp-image-1957\" alt=\"\" srcset=\"https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/M-cuoio_EN-240x300.jpg 240w, https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/M-cuoio_EN-768x960.jpg 768w, https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/M-cuoio_EN.jpg 800w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6745ef4e elementor-widget elementor-widget-heading\" data-id=\"6745ef4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Patent Marking: A Strategy to Boost Product Innovation and Adoption<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c4c1fd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"21c4c1fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">By St\u00e9phane Salgado<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142c015f elementor-widget elementor-widget-text-editor\" data-id=\"142c015f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nov 1, 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395447bf elementor-widget elementor-widget-text-editor\" data-id=\"395447bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a market flooded with new products, standing out can be a challenge, especially for innovative products that require clear communication of their unique value. This is where <em>patent marking<\/em>\u2014the practice of displaying patent information on products\u2014comes in as a powerful tool. Patent marking serves as a <strong>signaling strategy<\/strong> that not only conveys technical superiority but also influences consumer perceptions and adoption decisions.<\/p><p>\u00a0<\/p><h4>The Power of Patent Marking for Innovative Products<\/h4><p>One of the study&#8217;s significant findings is that patent marking can effectively communicate a product\u2019s newness and usefulness to consumers. By seeing a &#8220;patented&#8221; label, consumers infer that the product offers technical benefits that competing products lack, such as improved functionality or quality. This signal reduces uncertainty and allows consumers to feel more confident in their purchase decisions, thus boosting purchase intent and the willingness to pay a premium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5190ef82 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5190ef82\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3064201a elementor-widget elementor-widget-heading\" data-id=\"3064201a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Patent marking reinforces consumer perceptions of a product\u2019s novelty and usefulness, bridging the gap between niche and mass market adoption.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267574f3 elementor-widget elementor-widget-text-editor\" data-id=\"267574f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>A Tool to Reach Pragmatic Consumers<\/h4><p>While early adopters often embrace new products due to their interest in innovation, pragmatic consumers\u2014who tend to be risk-averse and less innovative\u2014need additional assurances. For these consumers, patent marking offers a certified signal of quality and reliability, helping innovative products transition from niche to broader market appeal. As the study shows, patent marking can therefore be instrumental in \u201ccrossing the chasm\u201d between these two consumer groups, facilitating faster adoption on a larger scale.<\/p><h4>Practical Implications for Managers<\/h4><p>Managers looking to improve adoption rates for innovative products should consider patent marking as part of their marketing strategy. Not only does it reinforce the perceived value of innovation, but it also helps differentiate products in a crowded marketplace. For companies heavily invested in R&amp;D, patent marking can communicate these technological advancements directly to consumers, enhancing brand reputation and product loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69c870bf elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69c870bf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-570331bc\" data-id=\"570331bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Patent Marking: A Strategy to Boost Product Innovation and Adoption By St\u00e9phane Salgado Nov 1, 2024 In a market flooded with new products, standing out can be a challenge, especially for innovative products that require clear communication of their unique value. This is where patent marking\u2014the practice of displaying patent information on products\u2014comes in as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2537","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/posts\/2537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/comments?post=2537"}],"version-history":[{"count":10,"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/posts\/2537\/revisions"}],"predecessor-version":[{"id":2576,"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/posts\/2537\/revisions\/2576"}],"wp:attachment":[{"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/media?parent=2537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/categories?post=2537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/tags?post=2537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}