{"id":1841,"date":"2023-12-25T17:12:31","date_gmt":"2023-12-25T16:12:31","guid":{"rendered":"https:\/\/stephanesalgado.com\/?page_id=1841"},"modified":"2024-11-02T09:11:43","modified_gmt":"2024-11-02T08:11:43","slug":"elementor-1841","status":"publish","type":"page","link":"https:\/\/stephanesalgado.com\/index.php\/elementor-1841\/","title":{"rendered":"Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1841\" class=\"elementor elementor-1841\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3hc6qfp e-flex e-con-boxed e-con e-parent\" data-id=\"3hc6qfp\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-264f597 e-con-full e-flex e-con e-child\" data-id=\"264f597\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49f6b5e elementor-widget elementor-widget-heading\" data-id=\"49f6b5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">I study marketing challenges related to new product development and co-creation.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffa802 elementor-widget elementor-widget-text-editor\" data-id=\"7ffa802\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>My research has been published in leading academic journals in the fields of marketing and innovation, including the <em>Journal of Business Research<\/em>, Recherche et Application en Marketing, D\u00e9cision Marketing and <em>Technological Forcasting and Social Change<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7grq8j6 e-flex e-con-boxed e-con e-parent\" data-id=\"7grq8j6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24f9c44 e-con-full e-flex e-con e-child\" data-id=\"24f9c44\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f88e5d elementor-widget elementor-widget-heading\" data-id=\"1f88e5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As a researcher, I seek to offer insights pertaining to innovation contests, branding, co-creation and sharing economy, as well as relevant implications for practice.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-xhryyzp elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"xhryyzp\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b262852\" data-id=\"b262852\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34933a9 elementor-widget elementor-widget-image\" data-id=\"34933a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/friends-traveling-discovering-new-places-scaled-1.jpg\" title=\"friends-traveling-discovering-new-places-scaled\" alt=\"friends-traveling-discovering-new-places-scaled\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dff79f elementor-widget elementor-widget-heading\" data-id=\"7dff79f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Two sided platform management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13630cb elementor-widget elementor-widget-text-editor\" data-id=\"13630cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How changing role, being a buyer and a producer affect trust in sharing economy platform<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e0e8fe elementor-widget elementor-widget-button\" data-id=\"9e0e8fe\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/stephanesalgado.com\/index.php\/2024\/11\/01\/elementor-2526\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f2d9c08\" data-id=\"f2d9c08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d2551e elementor-widget elementor-widget-image\" data-id=\"6d2551e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"722\" height=\"1024\" src=\"https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/Bridging-the-Creativity-Gap-722x1024.jpg\" class=\"attachment-large size-large wp-image-1955\" alt=\"\" srcset=\"https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/Bridging-the-Creativity-Gap-722x1024.jpg 722w, https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/Bridging-the-Creativity-Gap-211x300.jpg 211w, https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/Bridging-the-Creativity-Gap-768x1090.jpg 768w, https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/Bridging-the-Creativity-Gap.jpg 800w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-372b885 elementor-widget elementor-widget-heading\" data-id=\"372b885\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Crowdsourcing and innovation contests<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b8178 elementor-widget elementor-widget-text-editor\" data-id=\"b7b8178\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How to design compelling innovation contest in crowdsourcing platfoms<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e58dd30 elementor-widget elementor-widget-button\" data-id=\"e58dd30\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/stephanesalgado.com\/index.php\/crowdsourcing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-51c3c3b\" data-id=\"51c3c3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8ec32e elementor-widget elementor-widget-image\" data-id=\"b8ec32e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/M-cuoio_EN.jpg\" class=\"attachment-large size-large wp-image-1957\" alt=\"\" srcset=\"https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/M-cuoio_EN.jpg 800w, https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/M-cuoio_EN-240x300.jpg 240w, https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/M-cuoio_EN-768x960.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70aca73 elementor-widget elementor-widget-heading\" data-id=\"70aca73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Patent perception by consumers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a59126d elementor-widget elementor-widget-text-editor\" data-id=\"a59126d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How to communicate to your audience that your are an innovative company: signaling that your product is patented via a &#8220;Patent Marking&#8221; strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0236ada elementor-widget elementor-widget-button\" data-id=\"0236ada\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/stephanesalgado.com\/index.php\/2024\/11\/01\/patent\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-117cf56\" data-id=\"117cf56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3331fc4 elementor-widget elementor-widget-image\" data-id=\"3331fc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"658\" src=\"https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/cdn.i.haymarketmedia.jpeg\" class=\"attachment-large size-large wp-image-1956\" alt=\"\" srcset=\"https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/cdn.i.haymarketmedia.jpeg 1000w, https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/cdn.i.haymarketmedia-300x197.jpeg 300w, https:\/\/stephanesalgado.com\/wp-content\/uploads\/2023\/12\/cdn.i.haymarketmedia-768x505.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714c26a elementor-widget elementor-widget-heading\" data-id=\"714c26a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Motivating your consumers to be creative<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d81d8 elementor-widget elementor-widget-text-editor\" data-id=\"80d81d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How to reward creativity through crowdsourcing platform<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ac2ac elementor-widget elementor-widget-button\" data-id=\"96ac2ac\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/stephanesalgado.com\/index.php\/2024\/11\/01\/creativity\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I study marketing challenges related to new product development and co-creation. My research has been published in leading academic journals in the fields of marketing and innovation, including the Journal of Business Research, Recherche et Application en Marketing, D\u00e9cision Marketing and Technological Forcasting and Social Change. As a researcher, I seek to offer insights pertaining [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1841","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/pages\/1841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/comments?post=1841"}],"version-history":[{"count":59,"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/pages\/1841\/revisions"}],"predecessor-version":[{"id":2589,"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/pages\/1841\/revisions\/2589"}],"wp:attachment":[{"href":"https:\/\/stephanesalgado.com\/index.php\/wp-json\/wp\/v2\/media?parent=1841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}